Skip to content

Marketing Data Architect

Build a rock-solid foundation for your marketing data.

You need more than just raw data. You need a plan, a process, and a trusted partner to bring it all together. 

DALL·E 2024-12-05 17.44.23 - A professional, modern illustration of a blonde woman standing on a tropical, sunny piece of land in Florida, near a serene lake. The scene includes p

Why You Need a Marketing Data Architect

Your marketing data is only as good as the foundation it’s built on. If you’re grappling with disorganized data, disconnected systems, or complex reporting needs, a Marketing Data Architect can help:

    • Centralize your data: Work with your engineering / development team to build or optimize your data warehouse or data lake to ensure all your marketing data lives in one place.
    • Navigate complexity: Tackle challenging data mapping issues to create clarity and consistency across systems.
    • Enable self-service analytics: Lay the groundwork for your marketing team to access the data they need without waiting on engineering.
"Whether you're starting from scratch or cleaning up years of siloed data, I'll help you create the infrastructure needed to scale your analytics project with confidence."
IMG_4845
Michelle King | Founder | Wavy Days Marketing

Here's How I Can Help You Manage Your Marketing Data Project

Starting at $150 USD/hr

 
Data Warehouse of Data Lake Project Management
  • Oversee the setup or optimization of your data storage infrastructure.
  • Collaborate with engineers to ensure timelines, budgets, and deliverables are met.
Complex Data Mapping
  • Create detailed mappings to integrate and align data from different systems.
  • Address common challenges like duplicate data, mismatched fields, and missing values.
Data Dictionary Creation
  • Define and document all key data points, ensuring a shared understanding across teams.
Dataset Assistance for Engineers
  • Partner with your engineering team to create well-structured datasets for analysis.
Marketing Reporting Pack
  • Deliver the initial set of actionable reports, focusing on the metrics that matter most to your business.

Schedule a FREE 30 Min Consultation

Let's Build Your Data Future

Your marketing data should be an asset, not a headache. As your Marketing Data Architect, I’ll make sure your data infrastructure is built to support your goals today and into the future.

Schedule a free 30-minute consultation to see if hiring a Marketing Data Architect is the right fit for your team.

We'll discuss your current challenges and how I can help see the most value of your marketing data, improve alignment between cross-functional teams, and get reports and dashboards that empower your team to make data-driven decisions. 

Schedule Your Consultation Today!