You're spending money on marketing.
Is it actually working?
Some of our happy customers
Services
Marketing Performance Audit
Know what's actually working.
You're investing in marketing, but can you confidently say which efforts are generating leads, customers, and revenue?
I'll evaluate your marketing channels, tracking, reporting and customer journey to show you what's working, what's not, and what you can currently measure.
Lead Leak Audit
Stop losing leads you've already paid for.
Getting the lead is only half the battle. I'll trace what happens from the moment someone contacts your business through follow up, qualification, and sale.
We'll uncover missed inquiries, slow follow-up, broken handoffs, CRM gaps, and other places potential customers are slipping through the cracks.
Revenue Engine Audit
See the entire picture.
I'll evaluate your entire marketing to revenue process to identify what's driving business, where opportunities are being lost and what needs to change.
Good marketing generates opportunities.
Great operations make sure you don't lose them.
Ready to connect the dots between marketing and revenue?
Enterprise Marketing Expertise. Passion for growing businesses.
I'm Michelle King, founder of Wavy Days Marketing and a B2B marketing operations and analytics leader with 15+ years experience helping companies understand: what's working, what's not, and where opportunities are getting lost.
My specialty is the part of marketing most businesses struggle to see: what happens between spending money on marketing and actually generating revenue.
I work across marketing analytics, lead management, CRM, automation, attribution and reporting to answer questions like:
-
Which marketing channels are actually generating customers?
-
Are leads being followed up on?
-
Where are opportunities falling through the cracks?
-
Can we connect marketing investment back to revenue?
Through Wavy Days Marketing, I bring the same strategies and discipline used by sophisticated B2B marketing organizations to growing businesses, without the need for a massive marketing operations team.
Based in Naples, Florida, I work with businesses locally and nationwide to build smarter, more measurable marketing-to-revenue systems.