--- title: | Michelle King description: Michelle King's blog for sharing content related to consulting advisory --- [Skip to content](https://wavydaysmarketing.com/blog/author/michelle-king#main-content) [![](https://wavydaysmarketing.com/hs-fs/hubfs/WavyDaysLogo.png?width=200&height=104&name=WavyDaysLogo.png)](https://www.wavydaysmarketing.com) - [Blog](https://wavydaysmarketing.com/blog) - [Contact](https://wavydaysmarketing.com/contact) Open main navigation Close main navigation - [Blog](https://wavydaysmarketing.com/blog) - [Contact](https://wavydaysmarketing.com/contact) # Marketing Ops Tips + Tricks Behind the scenes with Michelle King ## [How to Get the Most Value from Your Marketing Data in a Data Lake](https://wavydaysmarketing.com/blog/how-to-get-the-most-value-from-your-marketing-data-in-a-data-lake) ![Picture of Michelle King](https://wavydaysmarketing.com/hs-fs/hubfs/IMG_4845.jpg?width=50&name=IMG_4845.jpg) [Michelle King](https://wavydaysmarketing.com/blog/author/michelle-king) Dec 2, 2024, 6:41:24 PM In the age of big data, marketing teams at large companies are spending enormous budgets on campaign... [Read more](https://wavydaysmarketing.com/blog/how-to-get-the-most-value-from-your-marketing-data-in-a-data-lake) ## [Marketing or Sales: Where Should SDRs/BDRs Report?](https://wavydaysmarketing.com/blog/marketing-or-sales-where-should-sdrs/bdrs-report) ![Picture of Michelle King](https://wavydaysmarketing.com/hs-fs/hubfs/IMG_4845.jpg?width=50&name=IMG_4845.jpg) [Michelle King](https://wavydaysmarketing.com/blog/author/michelle-king) Oct 30, 2024, 3:44:49 PM Determining where Sales Development Representatives (SDRs) or Business Development Representatives (... [Read more](https://wavydaysmarketing.com/blog/marketing-or-sales-where-should-sdrs/bdrs-report) ## [Progress Over Perfection: Thoughts on Effective Marketing Process Documentation](https://wavydaysmarketing.com/blog/progress-over-perfection-thoughts-on-effective-marketing-process-documentation) ![Picture of Michelle King](https://wavydaysmarketing.com/hs-fs/hubfs/IMG_4845.jpg?width=50&name=IMG_4845.jpg) [Michelle King](https://wavydaysmarketing.com/blog/author/michelle-king) Sep 12, 2024, 8:00:00 AM If you’re scaling your Marketing Dept, someone should own the strategy for process documentation. – ... [Read more](https://wavydaysmarketing.com/blog/progress-over-perfection-thoughts-on-effective-marketing-process-documentation) ## [How-To Use AI Without Sacrificing Your Authenticity](https://wavydaysmarketing.com/blog/how-to-use-ai-without-sacrificing-your-authenticity) ![Picture of Michelle King](https://wavydaysmarketing.com/hs-fs/hubfs/IMG_4845.jpg?width=50&name=IMG_4845.jpg) [Michelle King](https://wavydaysmarketing.com/blog/author/michelle-king) Sep 10, 2024, 1:06:43 PM Hello everyone! Let's talk about AI. I'm going to show you how I use AI to improve my writing, witho... [Read more](https://wavydaysmarketing.com/blog/how-to-use-ai-without-sacrificing-your-authenticity) ## [How-to Align Sales + Marketing: An Ops Perspective](https://wavydaysmarketing.com/blog/how-to-align-sales-marketing-an-ops-perspective) ![Picture of Michelle King](https://wavydaysmarketing.com/hs-fs/hubfs/IMG_4845.jpg?width=50&name=IMG_4845.jpg) [Michelle King](https://wavydaysmarketing.com/blog/author/michelle-king) Sep 4, 2024, 7:45:00 AM One area of weakness for companies is aligning their Sales + Marketing teams. We all know this align... [Read more](https://wavydaysmarketing.com/blog/how-to-align-sales-marketing-an-ops-perspective) ## [What is Marketo? A Guide for the C-Suite](https://wavydaysmarketing.com/blog/what-is-marketo-a-guide-for-the-c-suite) ![Picture of Michelle King](https://wavydaysmarketing.com/hs-fs/hubfs/IMG_4845.jpg?width=50&name=IMG_4845.jpg) [Michelle King](https://wavydaysmarketing.com/blog/author/michelle-king) Sep 3, 2024, 8:29:54 AM Making the Case for Marketo It’s that time of year again to renew your Marketo contract. You know Ma... [Read more](https://wavydaysmarketing.com/blog/what-is-marketo-a-guide-for-the-c-suite) ## [Why Too Many Triggered Campaigns in Marketo Can Derail Your Marketing Automation](https://wavydaysmarketing.com/blog/why-too-many-triggered-campaigns-in-marketo-can-derail-your-marketing-automation) ![Picture of Michelle King](https://wavydaysmarketing.com/hs-fs/hubfs/IMG_4845.jpg?width=50&name=IMG_4845.jpg) [Michelle King](https://wavydaysmarketing.com/blog/author/michelle-king) Aug 30, 2024, 4:46:54 PM When setting up marketing automation workflows in Marketo, it’s tempting to leverage the platform’s ... [Read more](https://wavydaysmarketing.com/blog/why-too-many-triggered-campaigns-in-marketo-can-derail-your-marketing-automation) ## [Why Your Company Needs to Clean Up Marketo, Not Replace It](https://wavydaysmarketing.com/blog/why-your-company-needs-to-clean-up-marketo-not-replace-it) ![Picture of Michelle King](https://wavydaysmarketing.com/hs-fs/hubfs/IMG_4845.jpg?width=50&name=IMG_4845.jpg) [Michelle King](https://wavydaysmarketing.com/blog/author/michelle-king) Aug 28, 2024, 10:12:58 AM Marketo has been a trusted partner in the marketing automation space for many businesses. It’s robus... [Read more](https://wavydaysmarketing.com/blog/why-your-company-needs-to-clean-up-marketo-not-replace-it) ## [9 Questions to Answer Before Launching an Account Based Marketing (ABM) Program](https://wavydaysmarketing.com/blog/9-questions-to-answer-before-launching-abm) ![Picture of Michelle King](https://wavydaysmarketing.com/hs-fs/hubfs/IMG_4845.jpg?width=50&name=IMG_4845.jpg) [Michelle King](https://wavydaysmarketing.com/blog/author/michelle-king) Jul 22, 2024, 4:30:33 PM Account Based Marketing (ABM) is a highly effective strategy for B2B companies looking to target spe... [Read more](https://wavydaysmarketing.com/blog/9-questions-to-answer-before-launching-abm) ## [Launching a new brand in under 7 days](https://wavydaysmarketing.com/blog/launching-a-new-brand-in-under-7-days) ![Picture of Michelle King](https://wavydaysmarketing.com/hs-fs/hubfs/IMG_4845.jpg?width=50&name=IMG_4845.jpg) [Michelle King](https://wavydaysmarketing.com/blog/author/michelle-king) Jul 20, 2024, 9:12:53 AM Whew, it’s been a busy week. First, huge thanks to everyone who has reached out, shared, liked, comm... 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